GBG Marketing — Home Service Growth Systems
Home Service Growth System

Stop chasing leads.
Start building a machine.

GBG helps home service companies plug the revenue leaks that most agencies ignore — with a proven 3-part system that converts more leads, retains more customers, and wins back the ones who left.

30-minute call · No obligation · Specific to your business

Trusted by MaidThis Franchise (27 locations), Bee Friends Cleaners, and 40+ home service companies

The Real Problem

Most home service businesses don't have a lead problem. They have a revenue leak problem.

You're getting leads. But what percentage actually book? Of those who book, how many come back? And how many past customers have you never contacted again?

Leads come in but don't convert because follow-up is slow or inconsistent
First-time customers don't become regulars because no system pulls them back
Your customer list is a goldmine — but nobody's mining it
You spend more on ads to cover the revenue you're already leaving on the table
18%
average lead conversion rate
before working with GBG
35–37%
conversion rate after deploying
the Lead Conversion Engine
Our Core Offer

The Home Service Accelerator

A 3-part growth system designed specifically for home service companies. Not campaigns. A machine.

01

Lead Conversion

A 10-touch, multi-channel follow-up sequence — SMS, email, voicemail, and human call prompts — that converts leads at nearly double the industry average. MaidThis Franchise improved conversion by 39%. Bee Friends went from 18% to 32% in 30 days.

See how it works →
02

Retention & Ascension

Automated sequences that route customers into the right retention path based on job type — turning one-time cleans into recurring plans. The right message at the right moment, compounding revenue without additional acquisition spend.

See how it works →
03

Win-Back Workflows

Reactivation campaigns for old leads and churned customers. 14% of dormant lists rebooked within 7 days. Your most profitable revenue is already in your database — we build the system to unlock it.

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Case Studies

Real results. Specific numbers.

We don't talk in ranges or estimates. Here's what actually happened.

Home Cleaning Franchise · 27 Locations · Full Accelerator
39% conversion improvement across 27 locations. STR lead costs down 75%.

MaidThis Franchise had the leads — but a conversion system that was losing more than 80% of them. After deploying all three systems across all 27 locations, conversion improved by 39%, STR lead costs dropped 75%, and the existing database began generating $5,000+ per month in email and SMS revenue. No new ad spend added.

39%Conversion improvement
75%STR lead cost reduction
$5K+Monthly email/SMS revenue
Home Cleaning · Bee Friends Cleaners · Portland, ME
Conversion rate jumped 78% — from 18% to 32% — in 30 days.

Bee Friends Cleaners had no structured follow-up and no pipeline visibility. We installed a 10-touch lead system and a website lead capture widget, growing lead volume 24% while pushing conversion from 18% to 32%. No new ad spend. All within 30 days of going live.

78%Conversion rate lift
+24%Lead volume growth
30 daysTime to results

Why home service companies choose GBG

We only work with home service companies.

We don't do restaurants, SaaS, or e-commerce. Every system we've built has been tested and refined in home services — cleaning, pest control, pet care, HVAC, and adjacent industries. That focus makes us faster and sharper.

We fix the full funnel, not just the top.

Most agencies drive traffic and call it growth. We build the system that converts that traffic, retains the customers it creates, and reactivates the ones you already have. That's compounding growth.

Systems, not campaigns.

A campaign generates a spike. A system generates compounding returns. We build the automation infrastructure that keeps working — while you focus on operating your business.

Results in 30 days, not 6 months.

Bee Friends saw their conversion rate jump from 18% to 32% within 30 days of going live. MaidThis Franchise improved conversions by 39% across all locations. Lead conversion improvements are the fastest-acting part of the system.

Lead Generation

Need more leads? We run paid ads too.

If your conversion system is solid and you're ready to scale, we add fuel with Meta and Google Ads campaigns built specifically for home service companies.

Meta Ads

Facebook and Instagram ad campaigns designed to generate qualified home service leads at a predictable cost — with creative that speaks to your specific customer profile.

Learn More →

Google Ads

Intent-based search campaigns that put you in front of people actively looking for your service. When LTV goes up, so does your maximum bid — Bee Friends tripled their LTV and outbid franchises on Google because of it.

Learn More →

Our recommendation: Before scaling ad spend, make sure your conversion system is working. A leaky funnel means you're paying to lose. We always start with the system.

Ready to stop losing revenue you've already earned?

Book a free 30-minute discovery call. We'll identify exactly where your funnel is leaking and show you what the fix looks like — whether we work together or not.

30 minutes · No pressure · Specific to your business